As everyone in marketing knows, the spends on Google's AdWords can get a bit overwhelming at times for a medium-sized business. Especially if you have a lot of competitors bidding on a large number of keywords. We'd all love to be optimized for each and every search term relating to our businesses, but it takes time to put together the landing pages that will get us to the top of the searches. In the meantime, AdWords is the place to be.
I read an interesting research brief today from Adgooroo about how keyword length in searches and ad position can affect your CTR and CPC on Google AdWords. Definitely worth a read to see where your niche vs. broad keyword spending is going. It gave me some good insight for keyword positioning in Adwords. Click here for the download page.
