Last weekend our company attended one of my favorite events - MakerFaire, the world's largest DIY festival. It is an amazing group of people that attend this show, and this is the show to go to see some of the most innovative inventions (and inventors) that are out there. We have several exhibitors at the show that already own lasers (many of which bring their machines to the show), and are developing more clients in the industry everyday.
This is a great example of a marketing vehicle that might not be within our typical demographic, but by sponsoring a great event of which people are huge advocates we have been able to create an incredible marketplace that we didn't necessarily see developing a couple of years ago. By developing a place for ourselves in a niche (but influential) market, we've been able to place ourselves ahead of the curve for the consumer side of marketing our product.
Keep an eye open for shows like this that bring in the media and the very best of bloggers and even as a marketer of a small- to medium-sized business you can be a hit among some of the big players. We saw signs with our logo next to (and often above) Yahoo, Google, HP and Radio Shack. That is a very exciting thing for a marketer to see when much of your advertising is done through trade publications.
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