To prove that the media will run any story that mentions Twitter, regardless of the value or information in the story:
I just ran across a story on Salon.com:
Study: CEOs Not Doing Enough On Social Networks
NEW YORK (AP) -- A new study says top CEOs should do a better job managing their presence online, on social sites like Twitter and Facebook and even Wikipedia.
Sharon Barclay, who runs executive PR firm Blue Trumpet Group and the blog UberCEO, took Fortune's 2009 list of the top 100 CEOs and found what she calls a "miserable level of engagement" when it comes to social networks.
Barclay only found two CEOs with Twitter accounts, and only 13 had profiles on LinkedIn, the social network for professionals.
Though Barclay did not poll the CEOs themselves, she says the results question whether these executives are managing their online reputation
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Personally I think I'd prefer my CEO manage his reputation by staying off Twitter to keep him from saying something that he shouldn't. But that is besides the point...she managed to get me to read a completely worthless release that basically just gets her company's name online. Personally, I wouldn't have done it until after I had a website for my company that people could visit after reading my release, but that's just me.
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